New York Subliners x NYXL Promo Figures

Andbox reached out to me with an exciting project: creating 3D models for their rebrand to NYXL. They were impressed by the figures I made for their holiday campaign and wanted something similar for this initiative. As part of their rebrand, NYXL is also launching the Young Creator Project, a program dedicated to supporting emerging content creators in New York City. To add star power, hip-hop artist A Boogie Wit da Hoodie has joined the organization to develop music projects and other content for NYXL and its social media channels. For the first model, I crafted a stylized figure of this NYC native.

NYXL also manages several e-sports teams, including the Call of Duty League team, the New York Subliners. For the second figure, they requested a stylized model of Aydan, a prominent member of the NYSL team.

These models were 3D printed and used extensively for promotional material and social media posts, helping to bring NYXL’s new vision to life.