New York Subliners x NYXL

Andbox reached out to me with an exciting project: creating 3D models for their rebrand to NYXL. They were impressed by the figures I made for their holiday campaign and wanted something similar for this initiative. As part of their rebrand, NYXL is also launching the Young Creator Project, a program dedicated to supporting emerging content creators in New York City. To add star power, hip-hop artist A Boogie Wit da Hoodie has joined the organization to develop music projects and other content for NYXL and its social media channels. For the first model, I crafted a stylized figure of this NYC native.

NYXL also manages several e-sports teams, including the Call of Duty League team, the New York Subliners. For the second figure, they requested a stylized model of Aydan, a prominent member of the NYSL team.

These models were 3D printed and used extensively for promotional material and social media posts, helping to bring NYXL’s new vision to life.

Team

Ashley Blanchette: Character Design, 3D Modeling

Matt Lucero: Creative Director